Shahrukh Saifi
Our Mission & Vision
Executive Profile
A highly accomplished and data-driven executive with over 18 years of progressive experience in leading and optimizing large-scale digital operations. My career is built on a foundation of deep SEO expertise, which I have leveraged to drive significant organic growth, streamline workflows, and enhance operational efficiency. As a strategic P&L owner, I have successfully managed multi-million dollar budgets and led large, cross-functional teams to exceed business objectives and achieve market leadership through scalable, data-driven strategies.
Core Competencies
SEO & Performance Growth
- Pioneered LLM & Generative Engine Optimization (GEO):Proactively developed and operationalized a new service line for AI-driven search. Architected a proprietary go-to-market strategy, including a client pitching plan, proprietary audit formats, execution playbooks, and a new pricing model. Established a core set of metrics to measure LLM effectiveness and ROI.
- Organic Traffic Leadership:Architected strategies that drove a 150% year-over-year growth in organic traffic and 531% increase in traffic in one year (FY 24-25) through strategic content and technical SEO initiatives.
- Technical SEO & Innovation:Pioneered the adoption of emerging digital technologies, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), securing a first-mover advantage in the market.
AI & Automation Excellence
- Operational Transformation:Identified and automated key SEO workflows using AI, resulting in a 35-50% time savings across critical functions (on-page optimization, wireframing, reporting).
- Strategic Deployment:Leveraged tools like Google Gemini, Claude, and Perplexity to build scalable, repeatable processes that improved team productivity by 20% and campaign efficiency by 100%.
Strategic Leadership & P&L Management
- P&L Ownership:Managed and optimized budgets of over INR 40M, delivering a 57% return on ad spend (ROAS) while driving a 95% growth in client revenue.
- Process Optimization:Led a team of 100+ digital professionals, fostering a high-performance culture that delivered a 30% reduction in customer acquisition cost.